How to produce a sellable series of work
Ways to create products using your artwork
How to develop your artist brand
How to promote your artwork both locally and online
Discover the steps that professional artists take to create, promote and sell their work to an audience from Elli and Dimitra Milan along with their marketing and media teams.
This 3 day workshop will focus on creating and selling your first $1000 in artwork and give you a roadmap to follow in order to scale your business. Each day will start with marketing talks designed to help you break through your barriers and launch your artist brand and end with mastermind style group discussions to help work through your marketing goals.
Topics of Discussion:
○ How to Create Sellable Artwork
○ How to Price Your Work
○ Creating Products at Different Price Points
○ Developing a Personal Artist Brand
○ Communicating Your Brand Through Imagery and Text
○ How to Create Websites that Sell Art
○ How to Build a Local Market
○ Creating a Content Strategy that Works for You
Only 12 Spots Available
Begins at 9:30am EST each day with an hour break for lunch and ends at 4:00pm EST
Unlimited Availability
Begins at 10:00am EST each day with an hour break for lunch and ends at 4:00pm EST
Identifying Your Market
Choose an Audience
Develop Visuals for Your Audience
Determine Your Position
Creating Your Product
Choosing a Product Type
Creating a Production Process
Branding Your Product
Promotion & Sales
Finding Market Places
Communicating Your Brand
Selling Your Products
Dimitra generated over a million dollars of artwork sales by the age of 15. Her success is a result of learning at Milan Art Institute and her paintings are collected world-wide. Dimitra is pioneering a new age of artist influencers on social media, spreading beauty across the entire planet. She is now a mentor and co-owner at Milan Art Institute and passionate about equipping artists to change the world with their art.
Elli has sold more than 10,000 pieces of art throughout her thriving career as a professional artist for the last 25 years. As the founding owner of Milan Art Institute, she has transformed the lives of thousands of artists all over the world, helping them find their voice, and turn their passion for art into a profession. Elli is a leading voice of the current Art Renaissance.
As one of the board members of Milan Art, Jake applies his knowledge in modern marketing, technology, business, and unique artistic skills in groundbreaking ways to grow not only our company, but Dimitra’s personal brand. Jake is passionate about helping artists reach their true potential. He has spearheaded our social platform, Milan Art Club, as well as Milan Art’s own reality tv show: The Outstanding Artist.
A true marketing expert and a proven leader, Josh has been instrumental in developing and growing the Milan Art Store into a profitable arm of the Milan Art brand. With expertise in marketing, advertising, sales, ecommerce, and communication, not only can he develop big ideas, but he can put the systems in place to make them happen. Josh has a passion for finding people’s strengths and bringing them to light.
Note taking materials & pens
Lunch each day during the workshop
Participation in Mastermind Discussions
Milan Art Institute is a place where passionate hearts and creative minds come together to bring visions to life. The founders, John and Elli Milan, have been successful artists for over twenty five years each and have made a living during that entire period solely through art. Their daughter, Dimitra Milan, became a professional artist, and at the age of fifteen, had generated over a million dollars through the sales of her own artwork. The Milans’ works have been featured in galleries across the world. And now, they are sharing their insights about the art industry with everyone. They have rallied a dedicated and incredibly talented group of individuals to fulfill the dream of inspiring artists all over the world. The Milan Art Institute team is completely devoted and fully committed to helping artists live out their true purpose.
Milan Art Institute has turned a passion into a profession for hundreds of students. Both beginners and professionals come here to master skills, learn new techniques, and join an ever-expanding community of artists. Milan Art Institute is here to enlighten and educate a worldwide audience about the transformational power of the visual arts.
Check out this FAQ to see if we already have the answer.
There is no need for Mastery Program students to take this workshop unless you are in the first half of the curriculum and you want to learn how to sell your first $1000 in art right now as you go through the program.
In the Mastery Program, we dedicate 8 weeks to in depth marketing for someone who has found their style and voice and wants to build a profession. This workshop is dedicated to artists who are still experimenting and looking for a side hustle or have never sold their work before. This workshop is a road map to making your first $1000 in sales.
This is a marketing workshop and we will be discussing your production, brand, and promotion. Please bring any relevant materials that you have used in the past or are currently developing to market your art. Also bring any device you prefer to work on, whether it be a laptop, tablet, or phone.
Workshops will be held at Milan Art Institute close to Athens, GA.
Our exact address: 2276 Highway 82, Statham, Georgia 30666
Room, board, and transportation are not included in the price of the workshop, however we do offer accommodations here on campus if you would like to stay with us. You can see available rooms here.
If space is not available, we recommend staying in the historic town of Athens, GA. Athens is a fun and lively town with lots to do at night after the workshops, plus it's only 20 minutes from the Institute. We will be providing lunch each day during the workshop, so you don’t have to worry about that.
Lunches will be included daily at the workshops. If you have any food allergies or diet restrictions it might be a good idea to pack your own lunch for the day. You can also email [email protected] and let them know about any specifics.
If, for any reason, you need to cancel your attendance to the workshop after you’ve registered, you can get a full refund within 24 hours of your purchase. After this time period is over, you can apply the workshop fee to any other workshop or product (including the Mastery Program) Milan Art Institute offers. However, you must inform us at least 72 hours before the workshop to be able to transfer the credit to another workshop or product.
We are here to answer any questions you have