If you’ve ever wished your artwork could reach more collectors without parting with your originals, prints are one of the smartest moves you can make. Professional prints allow you to expand your impact, serve collectors at different price points, and build a recurring revenue stream that supports your growth as an artist.
In true Milan Art fashion, we’re diving into the practical steps behind creating high-quality prints, building quarterly print drops, selecting the right materials, and setting up a print strategy that honors your art and elevates your career.
Prints open the door for more people to connect with your work. When someone loves a painting but isn’t ready for the investment level of an original, prints give them a way to say yes. This builds trust, rapport, and long-term collector relationships.
Here are a few reasons prints matter:
Collectors at every stage can participate in your creative world. Entry-level collectors often become long-term collectors, and prints help you foster that journey.
Once a traditional original is sold, it is gone. But with prints, that artwork becomes a long-lasting asset. You can continue making income from a piece that is already completed.
Your work has a message and a voice. Prints allow that voice to reach further.
Quarterly print drops build anticipation and create predictable bursts of income that support your practice.
A print drop is a curated, limited release of prints offered only a few times per year. This turns something as simple as a print sale into an exciting event.
Pick four intentional release windows per year, such as the beginning of each season. Announce them early so your audience knows to anticipate them.
Limit each drop to three to eight pieces. Curation adds exclusivity, which collectors love.
Use sneak peeks, studio shots, close-ups, behind-the-scenes stories, and countdowns to create momentum.
Limited editions build scarcity and can be priced higher.
Open editions allow ongoing sales and accessibility.
Signed prints, small freebies, early bird pricing, or free shipping for day one buyers can create urgency.
Before you ever list a print for sale, make sure you’ve seen samples in person. Quality matters. Color accuracy, paper texture, and weight all change the feel of the final print.
Here are trusted print providers many artists use:
Prodigi— Great for artists who want a very large catalog of products, good global fulfillment, and flexible packaging/branding options. Good if you plan to offer prints + merchandise.
Gelato— A global POD network with fulfillment centers in many countries, which can help with shipping speed and reducing shipping costs for international buyers. Good for wide-scale or global audiences.
Fine Art America— Designed specifically for artists and fine art prints. Good if you want a marketplace oriented toward art buyers rather than generic merchandise shoppers.
Pictorem— Recommended especially if you want high-end, gallery-grade canvas or Giclée prints. Their offerings lean toward museum-quality presentation, which works well for serious collectors.
Color accuracy tests
Paper type comparisons
Canvas vs paper examples
Matte and gloss finishes
Corner and edge quality
Packaging quality
Lay the samples out side by side and choose the option that best reflects the character of your art.
Different prints call for different materials. Your medium, color palette, and artistic voice help determine the best fit.
Canvas prints mimic the look of a painting. They work beautifully for impressionistic, expressive, or textural art. They also look ready to hang.
These are high-quality inkjet prints made with archival inks. They offer rich color, fine detail, and longevity that collectors appreciate.
Hahnemühle
Cold-pressed watercolor papers
Smooth cotton rag
Textured archival papers
These papers create a luxurious, tactile feel for prints that are meant to look and feel premium.
Shiny, crisp, and vibrant. Great for bold colors, photography-inspired work, or pop-art aesthetics. This is usually the most cost-friendly option.
One of the easiest ways to streamline your print sales is to choose a printing partner that connects directly to your online shop. When your printer integrates with your website, orders flow automatically from your store to your fulfillment partner, which means no manual uploading, no tracking spreadsheets, and no shipping headaches. Everything becomes hands off and professional.
Print-on-demand services like Printify, Printful, and Fireworks nerworks offer built-in integrations for platforms such as Shopify, Wix, WooCommerce, and Etsy. Once connected, your artwork, product listings, and inventory sync with your shop so collectors can order prints any time. The printer receives the order instantly, creates the print, and ships it without you needing to intervene.
This type of system allows you to focus on creating art instead of managing logistics. It also provides a consistent and reliable buying experience for collectors, which boosts trust and encourages repeat purchases. As your print catalog grows, having a fully integrated workflow becomes essential, making your art business scalable and sustainable.
Offering prints is more than a business choice. It is a way to honor the power of your message and allow it to reach as many people as possible. When collectors bring your art into their home, it becomes part of their story. Prints make that possible again and again.
If you want to elevate your technique, build a powerful voice, and learn the business strategies that turn creativity into a thriving career, the Mastery Program is the next step.
It guides you through every stage of becoming a professional artist, from skill building to personal style to business strategy.
Step into your full artistic potential today and join the Mastery Program.